![]() ![]() Flashing graphics, slow-loading animation, and too many links will slow them down. SimplicityĬonsumers should be able to take a quick look at your home page and know how to contact you, how to search for homes, and where to find resources for buying or selling. ![]() For example if you prospect in a condominium project, publish bylaws and tenant rules and let all the residents know they can find the information on your site. The best sites go beyond mortgage calculators and local weather to provide information that's truly valued by the niche customer. "They're saying 'Show me the properties.'" 6. "Consumers aren't impressed when they see a picture of a [practitioner) posing with a phone to his ear" says Marc Davison, Executive Vice President of VREO Software, a real estate software company in San Luis Obispo that has surveyed consumers. Your Web site should tell prospects what's in it for them. Proofread for misspellings and make sure words aren't overlapping an image, which impedes readability. Type that's accurate and easy-to-readĪs tempting as it may be to experiment with colored or textured backgrounds or to use light-colored text on a dark background the best sites stick with easy-to-read black text on a light background. ![]() Make sure hyperlinks are working and link to the most current information available when visitors get snagged on broken links or see you don't keep your site updated, you lose credibility. Let visitors know you're there to help them as soon as they find properties they like. Provide access to your area's MLS listings using an Internet Data Exchange says Mike Barnett, CRS®, a-PRO®, Vice President of Technology for InternetCrusade. ![]()
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